CPG / Consumer Goods
Kimberly-Clark — Identifying 90% of Exceptions by 9 a.m. with Tracy
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Kimberly-Clark — Identifying 90% of Exceptions by 9 a.m. with Tracy
The Challenge
Before deploying Tracy, Church & Dwight’s transportation team spent 43 hours a week researching shipment exceptions, contacting carriers and validating ETA accuracy. The work took so much time that the team never considered reviewing shipment issues proactively. As volume grew, planners spent their days gathering information instead of acting on it, and around 10% of shipments were expiring with no tracking updates. Late deliveries also risked fines. Church & Dwight wanted visibility to shift from a passive reporting function to an active capability that could monitor shipments continuously, engage carriers and resolve data quality issues in real time.
Our Solution
Church & Dwight was an early pioneer of Tracy, the FourKites tracking agent. After a four-week pilot, it moved four purpose-built workflows into production, covering tracking requests, stale location, unassigned assets and late deliveries to key customers.
Tracy now works as a digital transportation analyst. It identifies shipments at risk, contacts carriers for updated information, researches discrepancies and updates shipment data automatically, so the team spends its time on the shipments that need a person. In the first half of 2026, it performed nearly 86,000 automated actions and sent more than 16,000 carrier outreach emails. Carriers responded 64% of the time, with a median response of 42 minutes. Truckload ping frequency is up 50% and intermodal is up 30%. With more accurate ETAs, planners can act earlier on appointments, service recovery and carrier performance.
The Result
In the first half of 2026, on the loads Tracy monitors, untracked loads fell from about 10% of shipments to 0.4% and ETA actionability held at 96%. On-time pickup improved 10% and on-time delivery improved 6-7%. Tracy handles more than 90 emails and 450 actions a day, taking thousands of carrier follow-ups off the team, so analysts spend their time on exception resolution and customer service instead of status chasing. Church & Dwight is improving service while scaling operations without adding resources, and active monthly users outside Tracy are up nearly 15%.
Church & Dwight's forward-thinking approach with FourKites' AI has positioned them to meet their CEO's mandate for AI adoption while creating tangible operational improvements that address key challenges.
